Tendencies in the development of marketing management in the market of educational services
Автор: Ksendzova Galina Fedorovna
Журнал: Историческая и социально-образовательная мысль @hist-edu
Рубрика: Педагогика и методика преподавания
Статья в выпуске: 3 (13), 2012 года.
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In the article theoretical and practical aspects, tendencies in the development of marketing management in the market of educational services are presented. The analysis of problems of realization of the effective marketing strategy of higher education institutions is carried out; the algorithm of management of marketing activity in the market of educational services is substantiated.
Educational institutions, modernization of higher vocational education, client-oriented approach, marketing strategy of a higher education institution, marketing in educational sphere
Короткий адрес: https://sciup.org/14949416
IDR: 14949416
