Tendencies of multi-franchise development in Russia in the services sector
Автор: Bardasova Eleonora Vyacheslavovna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 8, 2014 года.
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The article considers questions of franchise development in Russia in the service industry. The author defines benefits of the multi-franchise and discusses the problems of stability of the franchise business in the services sector. The positive and negative aspects of this business format are identified.
Franchise, services sector, stability of franchise business, multi franchise
Короткий адрес: https://sciup.org/14936881
IDR: 14936881
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