Theoretical aspects of research of political preferences of Russian youth

The article provides an overview of scientific approaches to the study of political preferences of youth. The relevance of the topic is dictated by the upcoming election cycle. The author considers young people as a social group, potentially located to a significant increase in electoral activity. The electoral preferences of young people are characterized by a pronounced position; the decision is made in favor of a certain political subject with a set of ideas, values and resources. The movement of social moods and political preferences of young people in the upcoming federal elections is due to the socialization of the generation, socio-economic changes, the growing influence of digital communications and the proposed image of the future.