Theoretical aspects of strategic management of competitiveness of the enterprise
Автор: Lupu A.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 5-2 (63), 2020 года.
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The article reviews the theoretical aspects of the process of strategic management of enterprise competitiveness in order to ensure its sustainable development and leading market positions in the long term. The author gives an interpretation of the concept of “strategic management of competitiveness”, and also provides the scheme and analyzes the entire process of strategic management of an enterprise’s competitiveness.
Strategic management, competitiveness, competitiveness management, management process, increasing competitiveness
Короткий адрес: https://sciup.org/170182745
IDR: 170182745 | DOI: 10.24411/2411-0450-2020-10426
