Theoretical bases of information gathering for carrying out of marketing research
Автор: Shevchenko V.S.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 7 (50), 2018 года.
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Summary of article: For effective market activity, conducting a targeted competition of affective marketing research. A fundamental feature of marketing research, its targeted focus on solving a particular problem or complex of marketing problems.
Marketing, marketing information, survey, observation, research
Короткий адрес: https://sciup.org/140239533
IDR: 140239533
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