Theoretical features of branding and its value to small companies
Автор: Alekseeva K.A.
Журнал: Экономика и социум @ekonomika-socium
Статья в выпуске: 4 (47), 2018 года.
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The article examines the content side of the concept of "branding". The author also considers in detail the value and impact of branding for small companies.
Branding, brand value, brand function, small business
Короткий адрес: https://sciup.org/140236603
IDR: 140236603
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