The theoretical aspect of event marketing and its place in the company's promotion strategy

Marketing today plays a huge role in the successful functioning of a modern enterprise. This becomes especially important in view of the duration of the development of crisis phenomena. This is primarily due to the fact that any self-respecting company must have productive and competent relationships with customers, dealers, suppliers and public circles interested in the activities of this organization. In our opinion, the event - management is one of the most basic tools of public relations, which is aimed at obtaining a non-one-time effect, a long-term process of forming the company's image, its influence on public interests and needs. Therefore, we would consider investigating the theoretical aspect of Event management and understand what place it occupies in the company's promotion strategy. What role is played and necessary.