Theoretical bases of the enterprise economic potential estimation in modern conditions

The article considers the basic concepts in determining the economic potential ofan enterprise. The author determines the main goals underlying the assessment ofthe economic potential of the enterprise and studies the methodology for assessingeconomic potential. The structure of the economic potential of social and culturalorganizations is disclosed. The specificity of its assessment in modern economicconditions is analyzed. The possible directions and indicators applied in the processof assessing the potential of organizations in the socio-cultural sphere are considered.