Types of Advertising Strategies on Social Media: on the Example of the Construction Sector of Kyrgyzstan

Any manufacturing company is aimed at selling its products, providing services, increasing production and making a profit. However, in order to retain regular customers, maintain competitiveness and achieve new heights in the market, it is necessary to constantly improve the quality of goods or services, to expand the circle of consumers. Consequently, for the formation of the company’s image in the minds of consumers, it is necessary to organize an effective advertising activity. Advertising is a creative process that requires very careful organization. With the advent of the Internet, it became possible to distribute advertising not only in the media, but also in social networks, since the latter became the only platform for the exchange of information. That is why construction companies of Kyrgyzstan using the example of Royal Construction are considered in this article from the point of view of their activities in social networks. The study analyzed the materials published by the aforementioned company on its Instagram page from May 3 to May 16, 2020.