Product and its characteristics

Автор: Ayupova D.A.

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 5-1 (21), 2018 года.

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The article considers the category of goods as the most important category of marketing and its main characteristics. We also considered the process of creating a product, which includes 3 basic steps and stages of the product life cycle. From the moment of creation of the goods to its withdrawal from the market, the goods pass through 5 stages.

Product, product quality, competitiveness, range, product properties, product life cycle

Короткий адрес: https://sciup.org/140282432

IDR: 140282432

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