Transformation of Ideas and Meaning of Labor: from the Cult of Labor to the Cult of Consumption (an Experience of Historical and Sociological Analysis). Part I

The article reveals the historical aspect of the emergence of the concepts of "work", "labor" for understanding their meaning at various stages of human development. The main attention is paid to the transformation of the state and public recognition of the role of labor in the USSR / Russia in the twentieth century. It is shown how a fundamentally new attitude to labor of people directly involved in the process of its implementation was formed both during the period of creation and formation of a new socialist society, and during the functioning of the mobilization economy, and then in the years of trials – during the Great Patriotic War. The role of the state in changing the attitude to labor is determined, which was reflected in its economic and social policy. The article shows the ways of solving a strategically important task - the formation and formation of the cult of labor, which gradually developed in the Soviet Union. The process of its formation, enrichment and transformation into an effective force for the construction and transformation of a new type of social structure – a socialist society is described and explained. Both positive and problematic situations in the attitude to labor of various social and class groups, as well as ways of resolving emerging contradictions are considered. Particular attention is paid to the analysis of new forms of labor organization in accordance with the needs of each stage in the development of Soviet society, the forms and methods of motivating workers to productive work, the search for creative abilities and their implementation, as well as ways to overcome the contradictions that arise in the process of achieving the goal of creating an industrial power, which was created by 1941, when the Great Patriotic War began and it was necessary to restructure many aspects of the life of society and people, including in the labor sphere.