Transformation of culture codes: from image to signal

The study examines the problem of culture codes functioning. The research reveals that, throughout the history of humanity, the culture codes have helped to understand the meanings and foundations of culture. The language of culture is regarded as the basic ethnic element and the storage of cultural heritage. In the context of globalization, national identity is influenced by mass culture. National specific items vanish into globally universal ones. The study notes that artificial languages play a larger part in terms of technological advances and globalization. In the modern world, the Internet performs the function of storing information while society deals with patchwork information and clip consciousness. The author concludes that computer technology impairs intellectual abilities as it turns into the technology of forgetfulness.