The transformation of the Russian bottled water market driven by circular economy

The transition from a linear to a circular model has an impact on many sectors of the Russian economy. The purpose of the study is to identify the role of consumers in promoting the circular economy and their influence on the transformation of industry markets, in particular the bottled water market. The article presents the forecast concerning the development of the Russian bottled water market in accordance with the circular economy. The authors conducted an analysis of the current state of the market, highlighted major market trends and the profit margin of the business. The substantial reduction of plastic waste produced due to the usage of bottled water is noted as a main positive consequence of the transformation of the market. The authors draw a conclusion about the influence of the circular economy on industry markets aiming at solving modern complex socio-ecological economic problems.