Transformation of semantics of some language units as index of value shifts in society

Автор: Buryakovskaya V.A.

Журнал: Грани познания @grani-vspu

Рубрика: Эволюция номинативной техники

Статья в выпуске: 1 (35), 2015 года.

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Due to the value changes in the Russian society the semantic transformation of certain Russian words is analyzed. One of the reasons for such value metamorphosis is the spread of mass culture which imposes certain attitudes and opinions on individuals, and forms consumers' needs.

Values, cynical nomination, semantic transformation, mass culture, mass media

Короткий адрес: https://sciup.org/14822203

IDR: 14822203

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