Transcription of contemporaneity contexts within the semantic field of new year postcard

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Considering New Year postcard as a highly representative artifact of everyday practices, the author analyses its expressive means and potential in passing various meanings to reconstruct a more detailed sociocultural and socio-psychological portrait of the epoch. Focusing on the transformation of New Year postcard from the mid-1950s until now, the author identifies significant trends and patterns of its existence during these decades.

Everyday practices, soviet identity, new year postcard, khrushchev's thaw, sixtiers

Короткий адрес: https://sciup.org/170175858

IDR: 170175858   |   DOI: 10.24866/1997-2857/2018-2/77-88

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