Three kinds of speaker in the rhetoric manuals

The article tells about the analysis of the speaker’s image which is poisoned in different rhetoric manuals like a model. There are three different methods of preparing: “from the speaker” with the appraisal of speaker’s possibilities; “from the audience” – with the appraisal of the audience wishes; “from the theme” – with the amplification of the theme terms. The most effective method is the preparing from the audience.