The difficulties faced by a marketer at work in tobacco field
Автор: Dyakov S.A., Макарова Т.S.
Журнал: Экономика и социум @ekonomika-socium
Статья в выпуске: 4-1 (23), 2016 года.
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This article discusses the features of marketers in the tobacco sector, subject to the limitations prescribed by law and the increase of control in this area. Path priodoleniâ difficulties in promoting tobacco products associated primarily with the negative impact of the product on people's lives.
Mgm-маркетинг, marketing specialist, marketing channels, marketing communications, advertizing restrictions, brand, targeting, mgm marketing, client base, "double" brand, brand mask, recruiting agencies
Короткий адрес: https://sciup.org/140119139
IDR: 140119139
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