Travel aggregators in Russia: evolution, current trends and development strategies

The article examines the evolution of the role of aggregators in the Russian tourism industry, taking into account modern trends. First, the concept of aggregators is described and the main types of such platforms are highlighted, including comparative analogies of their functionality and operating principles. Then, the activities of leading players in the Russian tourism aggregator market are analyzed, including their strategies, innovations, and interactions with consumers and service providers. Particular attention is paid to current trends in the tourism aggregator market, such as increased competition, the introduction of new technologies, changes in consumer behavior and preferences. Emphasis is placed on the importance of aggregators adapting to changing market conditions and developing innovative approaches to attract customers and maintaining leadership in the industry. At the end of the article, forecasts are made regarding the future development of tourism aggregators in Russia in the coming years, taking into account expected changes in the economic, technological, and socio-cultural environment. Possible strategies and recommendations for aggregators are discussed in order to ensure their successful development and competitiveness in the long term.