Tourist slogan as a tool of persuasion in advertising communication

Автор: Vdovina A.E.

Журнал: Огарёв-online @ogarev-online

Статья в выпуске: 11 т.11, 2023 года.

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The article discusses the persuasive tactics in advertising and their implementation in tourist slogans by language means. English slogans posted on websites of English-speaking travel companies served as the material for the study. The linguistic analysis has shown that the use of persuasive tactics is an important element of the promotion of services in tourism. The analysis proves the correlation between advertising persuasive tactics and the main tasks of marketing.

Tourist advertising, advertising message, tourist slogan, persuasive strategies, persuasive tactics

Короткий адрес: https://sciup.org/147250307

IDR: 147250307

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