Tourist destination of Tuva: key development factors and prospects

Tourist destination is a place, territory, socio-geographical space, tourist infrastructure, i. e. it has not only the material side, but also the effect of attractions, knowledge, cultural transformation of a person from tourist services that laid inside the destination. This is a complex phenomenon, and all sectors of the economy, all subjects of government, many social groups and their interactions with different symbols and actions are involved in its existence. Tuva developed as a tourist destination in the borderland of different civilizations and cultures that have survived to the present. Tuva is not only the cradle of Scythian civilization, but also the diversity of Turkic, Uyghur, Kyrgyz, Mongolian, Chinese and Russian cultures, it has different natural climatic zones, ranging from taiga to steppe territories. The unity of environmental and cultural diversity creates increased attractiveness of the social space, and a positive brand of the tourist territory. In view of this it is important to create an effective model of managing tourist destination in the interaction of all social groups affecting the image of the republic.