Tourism and hospitality in the Republic of Tatarstan: success strategy

The article is devoted to the analysis of the tourism and hospitality development in the Republic of Tatarstan. The holding of mega-events in Kazan - the 1000th anniversary of Kazan and the Universiade 2013, led to a radical transformation of the city, its improvement, the creation of significant cultural, sports, transport, hotel, etc. facilities. The tourism industry got experience of successfully holding major international events. All the above has allowed the republic and its capital to become the leaders of the Russian and world rankings of the fastest growing and most attractive tourist destinations. The Republic develops cultural and historical tourism, educational, event, pilgrimage, cruise, health and wellness, recreation with children, sports, gastronomic, ecological and other types of tourism based on the systematic use of own cultural, historical and natural tourist resources.