Tourism in the focus of state support and territorial development strategies

The article reveals trends in the practice of state support for the tourism industry. The discussion aims to justify the transition from marketing to a complex marketing and development model of tourism management in the region, where infrastructure projects play a significant role, managing their investment attractiveness and profitability. The study was conducted on materials that reveal changes in approaches to tourism management in the Murmansk region, where tourism is presented in strategic documents in terms of developing the territory, supporting small businesses, developing and implementing comprehensive master plans and infrastructure projects. These positions reflect the policy of preferences for the entire Arctic macroregion. It was concluded that the development of a regional tourism product follows the trajectory of increasing economic complexity, that is, an increase in its heterogeneity and prevalence, this process also increases the added value. The integral task of the state management of regional tourism can be defined as achieving synchronization of the interests of the subjects of entrepreneurial and public initiative in the interests of the development of the territory.