Tourism in Russia at the present stage: problems and prospects

The article discusses issues related to the characteristics of the state and prospects of tourism development in Russia at the present stage. The statistics of outbound and inbound tourism for the end of 2024 are given. Based on the analysis of domestic and foreign sources, the author proves that the Russian tourism industry, despite the difficult international situation in the world and the policy of sanctions against Russia pursued by Western countries, is realizing its potential in order to ensure comfortable rest and leisure for both domestic and foreign tourists. The analysis of the reasons that hinder the realization of existing opportunities, primarily in the field of domestic tourism, is given. The paper provides specific proposals for bringing the Russian tourism industry and service to a qualitatively new level. The author believes that the successful implementation of the national project “Tourism and Hospitality” will be a breakthrough for the industry in difficult geopolitical realities. In the field of science, the work was prepared in the direction of “Cultural studies”.