Tourism in the subjects of the European North of Russia after the COVID-19: assessment of the state and prospects of development

The European North of Russia has a significant potential for the creation of unique tourism products. The COVID-19 pandemic and the subsequent geopolitical turbulence have had an impact on the functioning of tourism. The relevance of the study is determined by the need to identify current trends of the industry. Its purpose was to assess the state and prospects of tourism development of the subjects forming the European North of Russia in the post-crisis period. The study is based on the results of the work of authors studying the problems of the functioning of regional tourism, engaged in the search for promising areas that contribute to the growth of demand for tourist services in this market segment. Diagnostics of tourism trends in the European North of Russia, identification of strategic threats and substantiation of priorities for its development were carried out on the basis of retrospective analysis, comparison, synthesis, analogy, generalization. The features of the consumption of services of the tourism sector in the post-pandemic period are determined, threats are identified and priorities for its further development are formed. The study revealed a trend towards a decrease in the demand for hotel services in the region, which may affect the contribution of tourism to the economy of the territories. The results of the conducted research can be used as a reference point in the justification by public authorities of the ways of regional tourism development, contributing to the growth of demand for tourism products among the population and increasing their competitiveness.