Participation of the psychologist (sociologist) in formation of image of legislature

Participation of the psychologist (sociologist) in formation of image of legislature is described. Components of image of the deputy, important distinctive features necessary for making social and psychological portrait of the deputy identity are given. It is designated that the image possesses stability, accompanies the deputy throughout deputy’s term of office. It is shown that the image of the deputy has to correspond to a number of requirements to be easily apprehended by voters: charisma and the oratory skill, convincing force; availability; simplicity and flexibility; brightness and realism; effective communication and environment.