Materiality level accounting under business reputation assessment by future discount cash flow technique

The described algorithm of the business reputation valuation by the future discount cashflow (DCF) technique allows the justified investment decision-making. The technique is characterized by the computation complexity since a considerable volume of information is required for the model building. It should be noted that in the future discount cashflow model, the business reputation valuation for the investment purpose does not require the computation refinement as business reputation is an intangible asset, and its accurate evaluation is impossible. In this case, the computation simplification considering only essential model parameters is admissible. To conduct a correct comparative analysis of the investment objects, it is necessary to estimate materiality level for each of the compared organisations.