Corporate real estate (CRE) asset management: aligned vision

The purpose of this paper is to assess the relationship between corporate strategy and CRE strategy. The article will identify and evaluate a number of components that together form the CRE strategy. There will be researchers of the connection between the business environment, the organization’s goals and objectives, and real estate solutions. The article will illustrate the compliance strategy CRE. The CRE strategy can provide added value and increase organizational effectiveness. CRE managers can use the model to assess compliance with their CRE strategy - their corporate. Explore the benefits of optimal alignment between different components, including position, goal, place, paradigm, processes, and people.