Change management in business associations transitioning from a lobbying to an innovative model

This paper explores a comprehensive set of managerial decisions aimed at overcoming systemic resistance and creating a functional architecture for an innovative ecosystem. Special emphasis is placed on the practical aspects of integrating new functions into the existing structure of the association without compromising established objectives. The developed approach demonstrates how the combination of representative and innovative functions generates a synergistic effect, thereby enhancing the value of participation for the association's members.