Marketing management in the educational services sphere of higher professional education
Автор: Ksendzova Galina Fedorovna
Журнал: Историческая и социально-образовательная мысль @hist-edu
Рубрика: Педагогика и методика преподавания
Статья в выпуске: 4 (14), 2012 года.
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In the article theoretical and practical aspects of marketing management in the sphere of educational services of higher professional education are presented. The marketing strategies used in higher education institutions are considered.
Educational institutions, higher professional education modernization, marketing strategy of educational institution, marketing in the education sphere
Короткий адрес: https://sciup.org/14949479
IDR: 14949479
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