Marketing management in China

With the continuous development of information technology, the continuous popularity of the Internet, people's consumption has undergone great changes,while the production and operating environment, competition rules also face the line with the Internet, enterprises through network marketing to provide customers with the latest product information and promotions to achieve a low-cost strategy, have been popular.This article is "Dangdang website" as an example of a basic analysis of its network environment and network marketing strategy, as well as the relevant improvement proposals put forward, it is of reference value for other e-commerce platforms.