Management of product promotion at different stages of the life cycle

In modern conditions of market functioning, more and more attention is paid to the product life cycle. A company that learns to control the onset of certain stages in different periods of time, as well as to bring goods to the market on time, calculating the actions of competitors, gets an obvious advantage, since it can create conditions for both a short and a long stay of goods on the market. The article examines the stages of the product life cycle, defines the actions that need to be taken at each stage of the life cycle in order to increase sales or maintain them at an acceptable level.