Territory management as a marketing reception promotion of library services

The rationality of the use by libraries of marketing reception of territory management by libraries in the conditions of a decrease in the activity of their visits for reasons of a mismatch of the territorial routes of a person and the location and mode of operation of libraries is substantiated. It is proposed to study the territory (sensus of the territory) in order to identify places for creating library “points” for the promotion of services in the situation of the lack of development of the library network.