Product assortment management on marketplaces

The marketplace as a trading platform is a meeting place for the seller and the buyer, providing a detailed list of services that improve the efficiency of sales of goods. In order to achieve high economic efficiency, it is important for the marketplace to sell high-quality and in-demand goods. Therefore, it is the assortment and the management of the product range that is one of the key areas in the activities of the marketplace. To manage the assortment of martekplaces, its structure and corresponding performance indicators are analyzed.