Conditions for the development of markets for personal services of rural municipalities

The relevance of considering the regional personal services market as a component of the regional consumer services market plays an indisputable role for the development of economic growth in rural areas, as well as for the development of the rural infrastructure services market. The article is devoted to the identification of regional conditions for the development of personal services markets of rural municipalities. The subject of the study is socio-economic relations arising in the economic space of rural municipalities and directly affecting the markets of personal services, their development. The methodological basis of the study is presented on the basis of a systematic approach that allows identifying local markets for personal services of rural municipalities as a component of the regional consumer market. The article presents an analysis involving the disclosure of strengths and weaknesses, as well as prospects (opportunities) and threats affecting the markets of personal services of rural municipalities localized in the Sverdlovsk region. A methodology for analyzing local markets of personal services of rural municipalities has been developed, which includes a number of stages. The conditions for the development of local personal services markets in the context of rural municipalities of the Sverdlovsk region are determined on the basis of SWOT analysis.