Services of subjects of the hospitality industry: consumer behavior in modern conditions

The article discusses the tools and methods of behavioral economics in order to identify, evaluate and diagnose the factors and components of the behavior of consumers of services of travel companies. It has been proven that known theories can be applied to employees of enterprises, but both for them and for consumers, it is necessary to comply with safety rules and preserve interests, improve service and working conditions. It is proposed to use traditional tools of economics, management and marketing of tourism enterprises and organizations. As a result, factors were found that influence the behavior of consumers of tourism products and services; grouped them. The components of behavior and types of consumers are determined. The algorithm and processes of their practical implementation are presented. The problem of development and use of quantitative methods and indicators for measuring their effectiveness is revealed precisely through the irrationality of the subject of research and measurements. Among the most common, it is proposed to highlight the time or timing of implementation and application; the cost of technology compared to the increase in revenues, sales, the number of regular customers and loyalty cases; savings as a result of application in comparison with other technologies.