Stable communicative locutions as an object of microsociology analysis within the discourse of everyday life

The focal point of the article is the forms of social interaction and communication within the social and cultural environment of Great Britain and the USA. The object under analysis is idioms, frequent communicative locutions, phraseological units, communicative formulae. On the one hand, these units are considered as transmitters of cognitive skills and knowledge contributing to the sustainable development of a society. On the other hand, these phrases are active participants in the process of content genesis of a culture. The phenomena under research refer to microsociology of culture, which makes an analysis to direct on complete induction (when ideas of group members are transferred onto a shared group idea). The communicative locutions are analyzed diachronically, which makes it possible to retrace the genesis of AngloSaxons culture and to identify the areas of everyday discourse analysis. The research results have been processed into a database, marked with the Rospatent Certificate no. 2013620397, dated 03/13/2013.