Increasing the financial investment attractiveness of IT industry companies through a strategy for managing social ESG factors

The article highlights the features of increasing the financial stability and attractiveness of high-tech enterprises using a strategy for managing social ESG factors. The article highlights the features of increasing the financial stability and attractiveness of high-tech enterprises using a strategy for managing social ESG factors. In the context of current economic fluctuations, increasing uncertainty in the market, as well as the unstable financial and economic condition of companies and regional economies, it becomes obvious that there is a need to update traditional methods and criteria for assessing their ability to attract investment. In the process of creating a methodology for assessing investment potential, a key aspect is to identify the main factors that ensure the success of any enterprise or organization, which is critically important for maintaining the stability of financial flows even during economic crises. As a result of the research, a methodology has been developed to assess the impact of a strategy for managing social factors of sustainable development, including the practice of personnel management, in the digital industry using regression models, which allows maximizing the growth of financial metrics and business value through non-financial indicators. A set of measures has been formulated to increase the financial investment attractiveness of companies in the digital industry by managing the efficiency of using human capital as an integral part of the sustainable development strategy of organizations.