In search of a paradigm of public management: conscentianetics - conscious management

The aim of the work is the conceptualization of conscious management as a paradigm of modern public administration. The methodology is based on the institutional, consciousness-centered approach, the dialectical, historical approaches, and the use of the analogy method. The paper proposes a concept of conscious management, claiming to be the paradigm of modern public administration. The author shows that the objective cause of the crisis of modern public administration is the increased dynamics of changes in the socio-political life of modern societies. The use of theories emanating from formal logic and blocking the creative potential of the subject of management has been established as subjective reasons. The author concludes about the validity of the claims of the concept of conscious management on the role of the paradigm of modern public administration and proposes new methodological approach, which is based on the hypothesis of the existence of a single mechanism, laws and conditions for the formation of everyday and any activity-oriented (in particular, managerial) consciousness.