The importance of advertising strategies in marketing events
Автор: Kaixi J.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 8 (8), 2015 года.
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This article discusses the importance of advertising strategies in marketing events. The author describes the conceptual challenges that must be addressed in any advertising strategy. Also, the paper presents the analysis of the four major advertising strategies.
Advertising, strategy, marketing, conceptual objectives
Короткий адрес: https://sciup.org/170179980
IDR: 170179980
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