Verbalization of Linguistic Demagogy Strategies and Tactics in Analytical Media Text on Economics

Introduction. The relevance of the research is due to the increasing attention of modern linguistics to the mechanisms of linguistic manipulation in media discourse. Therefore, there is a need to identify language means used to implement linguistic demagogy strategies and tactics in analytical media text on economics. The study aims to expand the understanding of linguistic demagogy strategies in their verbal representation. Materials and Methods The research material comprises language data obtained from an English analytical article on economics published in the British media outlet "The Guardian". The methodological framework includes content analysis and linguistic analysis. Results. The key strategies and tactics of linguistic demagogy, such as generalization, opposition to the refe rence group and the use of verbal metaphor, are analyzed. Specific linguistic markers have been identified, including plural pronouns, collective nouns, and metaphorical verbs. The examples show how these tools form a manipulative effect in an economic media text. Discussion and Conclusion. This research expands the understanding of linguistic demagogy application in media texts on economics. The study materials may prove valuable for comprehensive research in the field of language manipulation in texts of various discourses.