Verbal model of mass political consciousness manifestations in Runet

The article is focused on the method of building a verbal model of mass political consciousness manifestations in Runet. Mass political consciousness is considered as an extra-linguistic component of the discourse. The functional and stylistic tradition of extra-linguistic factors inclusion in research is regarded. The ideologem (ideological concept) combined with its lexical markers is chosen as a fundamental unit for the analysis. In the discourse which objectifies a political-ideological position the markers are systematized according to the polar opposition of the ideologem organization: "We (our people)" - "They (others)". The approach to further formalization of the verbal model for the purpose of the software tool creation is also described.