Verbal and non-verbal semiotic channels in communication

The article presents the results of a study aimed at establishing communicationally effective ways of combining verbal and non-verbal semiotic channels used by correspondents of the Arabic-language media portals Al Jazeera (الجزيرة) and Russia Today (روسيا اليوم). As a result, it was found that communication is an interactive process in which ideas and information are transmitted, and in order for this process to be considered successful, certain conditions must be met in communication.