Verbal and non-verbal means of creating positive image of product in French advertising text
Автор: Borodina L.V., Nepyanov D.S.
Журнал: Огарёв-online @ogarev-online
Статья в выпуске: 16 т.10, 2022 года.
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The article is devoted to verbal and non-verbal means of creating a positive image of the advertised product in French advertising text. The study showed that this strategy is implemented through persuasiveness as a special form of communicative influence verbalized in creolized texts.
Advertising text, persuasive strategy, creolized text, verbal and non-verbal means
Короткий адрес: https://sciup.org/147250193
IDR: 147250193
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