Things in everyday life of Chelyabinsk ‘s people in 1960s

This article gives the definition of thing within the philosophy of everyday life. Consider the real meaning of «things» in the space of everyday life. Thing becomes the object of desire with the object, language and manner. Analyses data of policy«broad consumer goods», which led to changes in life. Covered political and ideological problem of power and society in the search for «the formation of the reasonable needs «fighting» philistinism». Determined by the attitude of people to the «innovations «in the sphere of cultural life, says that consuming new «things» people represent new social relations and new behaviors.