Virtualization of a toy as a manifestation of personal life-world transformation in the conditions of information era

The article deals with the process of toy virtualization as a manifestation of personal life-world transformation and a person himself, as well as the most important components of the human life. The author discusses the impact of information technologies on the development of culture and a number of its manifestations, reveals the changes associated with the immersion of culture into the new multidimensional cyberspace and the world of virtual phenomena, and also proves the thesis that such transformations applied to one of the most important components of human life - a toy that represents a many-sided integral attribute of a game.