Urban visual environment

On the basis of our research we formulated the concept of videoecology. Videoecology is a new scientific direction in the field of an interaction of a human being and visual environment. Videoecology deals with the beauty and ecology of visual environment, i.e. the beauty and everything a person perceives with his organ of vision. Negative processes in creating of urban visual environment, interiors of apartments and industrial buildings are shown. Recommendations on the creating of comfortable visual environment from the point of view of videoecology are given.