Visual communications of newsworthy events in territory branding

The article deals with newsworthy events as an instrument for strengthening and developing a territory brand. It touches upon the influence of visual communications of newsworthy events on territory promotion and its symbols system formation. Using a portfolio approach, the authors analyze events, which are scheduled for the year 2020 in Penza Region, and identify interconnection of territory symbols and visual communications of significant newsworthy events of Penza Region.