Targeted programs’ influence on quality of tourism services that provide at the Krasnodar territory

The article is devoted to the improvement of the quality of tourism services at the Krasnodar territory. The main idea is the use of targeted programs The article presents an analysis of the target program of the Krasnodar Territory and reflects the impact of this program on the development of the region. The article reflects the goals and objectives of the program, as well as conclusions on the further development of tourism services in the region.