Impact of digitalization on the leading companies in the global fashion industry

The article is devoted to the impact of digitalization on the leading companies in the global fashion industry in the era of POST-COVID. The factors contributing to the digitalization of the operations of the fashion industry companies are investigated. The most popular digital technologies are highlighted. Changes were noted in the process of creating samples and subsequent production of fashionable clothes. The directions of digitalization of operations of the leading TNCs in the fashion industry are investigated. The difficulties of bridging the digital divide for TNCs in the fashion industry, which are late with digital transformation, are noted.