Impact of geopolitical factors on sustainability alcohol products traffic

The article examines the influence of geopolitical factors on the Russian market of alcoholic beverages. The indicators characterizing the dynamics of supply, assortment structure by types of products and countries of production are studied. The positive and negative aspects of the influence of the sanctions policy on the market of alcoholic products are noted. In view of the disruption of the logistics supply chains of alcohol, new routes for the distribution of goods are proposed. Particular attention is paid to emerging risks, current trends in the Russian alcohol market and the importance of strengthening the role of the state in its regulation.